Common Cowboy is a graphic identity project created in the Spring of 2020. The goal of the project was to create a brand from the ground up, keeping in mind that the brand needed to be consistant, identifiable, clever, and clear.

Common Cowboy is a Texas Whiskey brand based in Austin intended to market towards middle class individuals.This brand includes a logo, two bottle labels, a menu for distillery tours, a letterhead, and an 18 page graphic identity manual.